Privacy Policy
1- Scope
This Privacy Policy applies to:
- Axe Finance (referred to as “our” or “us” or “we”) Websites (each, a “Website”) and mobile applications (each, an “App”) that display or link to this Privacy Policy.
- Marketing activities including communication about Axe Finance events, products, and services aimed at former, current, and prospective clients and customers.
- Other individuals who interact or communicate with us related to our Services or our business (collectively, the “Services”).
Our use, disclosure, and processing of personal information about individuals will vary depending on the circumstances and will be always compliant with the data protection applicable regulation.
This Privacy Policy is intended to describe our overall privacy and data protection practices.
This Privacy Policy does not apply to:
Job applicants and candidates who apply for employment with us or to our employees and non-employee workers. It also does not apply to the personal information that we process on behalf of our customers, as a processor or service provider. Our customers are the controller (or “business”) for the personal information that we process on their behalf.
Additional Privacy Notices:
In some cases, different or additional notices about our data collection and processing practices may be provided and apply to our processing of certain personal information. The additional notice will control to the extent there is a conflict with this Privacy Policy, with respect to your personal information subject to that notice.
2- Collection of Personal Information
- Information Collection: We collect personal information directly from individuals, automatically related to the use of the Services, and in some cases, from third parties.
- Information We Collect Directly: This includes registration information and communications and interactions with us.
- Information Collected from Third Parties: We may collect personal information about individuals from third-party sources, such as social media platforms, forums, and public databases.
- Information We May Collect via Automated Means: We may collect personal information related to your use of our Services and your interactions with us and our content via automated means.
3- Purposes of Use and Processing of Personal Information
We collect, use, disclose, and otherwise process personal information to providing support and services, analyzing and improving our business, personalizing content and experiences, advertising, marketing, and promotional purposes, securing and protecting our business, defending our legal rights, planning and facilitating business transactions, auditing, reporting, corporate governance, and internal operations, and complying with legal obligations.
4- Disclosure of Personal Information
We do not disclose any personal information we collect to third parties unless otherwise directed or consented to by the concerned individuals.
Disclosure Categories: We may disclose personal information to vendors and service providers, subsidiaries and affiliates, third-party platforms, providers, and networks, in business transfers, as legally required, and only to the extent that the individuals agree on such disclosure.
5- Aggregate and Non-identifiable Data
We may use and disclose aggregate, anonymous, and/or other non-identifiable data for various purposes, maintaining and using the information in deidentified form and not attempting to reidentify the information, except as permitted by applicable privacy laws.
6- Cookies, Analytics, and Targeting
Our Services may use cookies, pixel tags, plugins, and other tools to gather device, usage, and browsing information when users access our Services.
- Cookies: We use cookies for various purposes, and users can control their use by adjusting browser settings.
- Third-Party Analytics Tools: We use third-party analytics tools to collect and analyze information about the use of our Services.
- Targeted Advertising: We work with third parties to personalize content and advertising and manage our advertising on third-party sites, apps, and online services.
When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or home address. We (or service providers on our behalf) may then send communications and marketing to these email or home addresses. You may opt out of receiving this advertising.
7- Third-Party Sites and Links
Our Services may contain links to third-party services, and this Privacy Policy does not apply to services maintained or operated by third parties.
8- International Data Transfers
All transfers of personal information are subject to the applicable data protection laws and safeguards.
9- Children
The Services are not intended for children under 16, and we do not knowingly collect personal information from them.
10- Security
We have implemented safeguards to protect the personal information we collect, but no data security measures can guarantee security.
11- Retention
We will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy or otherwise disclosed to you at the time of collection unless a longer retention period is required or permitted by law. We may retain personal information for longer where required by our legal and regulatory obligations, professional indemnity obligations, or where we believe it is necessary to establish, defend or protect our legal rights and interests or those of others.
12- Privacy Choices and Rights
You may have certain privacy rights under applicable privacy laws, including the right to access and review your personal information held by us, to request the amendment of incomplete or inaccurate information, to request deletion of certain personal information, and to lodge a complaint regarding our privacy practices. This will depend on the privacy laws in the jurisdiction you are resident in.
We make available a number of ways that you can manage your privacy choices and submit privacy requests related to your personal data. These include:
- Access, deletion and correction: you may submit a request to us to exercise your privacy rights, as applicable, by contacting us at info@www.axefinance.com. We will respond to your request as required under applicable privacy law and will may request that you provide certain information to enable us to verify you and your request.
- Marketing communications and reminders: you may unsubscribe or opt-out from our marketing emails and future communications at any time by following the instructions included in those emails.
- Cookie preferences: you can review and change your cookie preferences and custom lists and matching for each of our Websites that you visit by clicking the Cookie Settings link on our cookie banners.
- In addition, residents of certain jurisdictions may be entitled to additional rights under the laws of those jurisdictions, as set forth in Section 14. Additional Privacy Information for Certain Jurisdictions below.
13- Controller and Representative
The controller for your personal information is Axe Finance. This Policy applies to each Axe Finance entity when acting as a controller for the personal information subject to this Privacy Policy. Data subjects may exercise their rights with respect to their personal information processed by any of the Axe Finance controllers by contacting Axe Finance as set forth in Section 20. Contact Us.
14- Additional Information for Certain Jurisdictions
This section includes additional information as required under the privacy laws of certain jurisdictions.
EEA, UK and Brazil
Subject to the conditions set out in applicable law, individuals in the European Union/European Economic Area, United Kingdom, and Brazil (as well as in other jurisdictions where similar rights apply) have the following rights regards our processing of their personal information:
Right of access: to confirm whether we are processing your personal information and to receive a copy of that personal information (along with certain other details).
Right to correction (rectification): to request that we correct any personal information we hold about you that is inaccurate or incomplete.
Right to erasure: to request that we delete your personal information under certain circumstances, such as where we no longer need it or if you withdraw your consent (where applicable). (NOTE: If you request that we delete your personal information, we may do so by deleting your account(s) with us.) Brazilian Users may also request the anonymization, blocking, or erasure of unnecessary or excessive personal information, or personal information processed in violation of the LGPD.
Right to restrict (block) processing: to request that we restrict the processing of your personal information under certain circumstances, such as where you contest its accuracy or object to our use or stated legal basis.
Right to data portability: to receive a copy of personal information we have obtained from you in a structured, commonly used, and machine-readable format and to reuse it elsewhere or to ask us to transfer it to a third party of your choice, under certain circumstances.
Right to object: to object to our processing of your personal information on the basis of our legitimate interests, in which case, we must stop such processing unless we have compelling legitimate grounds that override your interest or where we need to process it for the establishment, exercise, or defense of legal claims. Where we are relying on our legitimate interests (other than marketing), we believe that we have a compelling interest in such processing, but we will individually review each request and related circumstances.
Right to object to marketing: to request that we stop processing your personal information for marketing purposes, on the basis of our legitimate interests. If you do so, we will stop such processing for our marketing purposes.
Right not to be subject to automated decision making: to not be subject to a decision when it is based on automatic processing if it produces a legal effect or similarly significantly affects you, unless it is necessary for entering into or performing a contract between us.
Right to withdraw your consent: where you have consented, to withdraw your consent to our processing of your personal information, without affecting the lawfulness of our processing prior to the withdrawal of your consent. Brazilian Users also have the right to be informed about the consequences of denying or withdrawing consent.
Right to lodge a complaint: to lodge a complaint with a supervisory authority if you believe our processing of your personal information infringes the law.
Please note that some of these rights may be limited, such as where we have an overriding interest or legal obligation to continue to process the data. Please contact us using the information set out in Section 20. Contact Us, if you wish to exercise any of your rights or if you have any inquiries or complaints regarding the processing of your personal information by us.
California, USA
Categories of personal information that we collect and disclose. Our collection, use and disclosure of personal information about a California resident will vary depending upon the circumstances and nature of our interactions or relationship with such resident. In the table below we describe the categories of personal information we may collect about California residents (including the categories of personal information that we have
collected about California residents in the past 12 months), as well as the categories of third parties to whom we may disclose such information for a business or commercial purpose.
In addition, we may disclose any of the categories of personal information we collect about you to other third parties as directed by or consented to by you, or where necessary to fulfill your specific requests.
15- Categories of Personal Information
Identifiers: including direct identifiers, such as name, user ID, username, account number or unique personal identifier; email address, phone number, address and other contact information; IP address and other online identifiers.
Customer records: including personal information, such as name, account name, user ID, contact information, education and employment information, account number, and financial or payment information that individuals provide us in order to purchase or obtain our Services. For example, this may include information collected when an individual registers for an account, purchases or orders our products and services, or enters into an agreement with us related to our products and Services.
Commercial information: including records of products or services purchased, obtained, or considered, or other purchasing or use histories or tendencies. For example, this may include demographic information that we receive from third parties in order to better understand and reach our customers.
Internet and electronic network activity information: including, but not limited to, browsing history, search history, and information regarding interactions with an internet website, application, or advertisement, including other usage data related to your use of any of our Services or other online services.
Audio, visual and other electronic data: includes electronic or visual information, such as your photograph or electronic signature, call recordings, and webinar and other event recordings.
Professional information: includes professional and employment-related information, such as current and former employer(s) and position(s), credentials, resume, business contact information and professional memberships.
Education information: includes information about an individual’s educational history (such as the schools attended, degrees you were awarded, and associated dates).
Biometric information: physiological, biological or behavioral characteristics that can be used alone or in combination with each other to establish individual identity.
Profiles and inferences: includes inferences drawn from any of the information identified above to create a profile reflecting a consumer’s preferences, characteristics, behavior or attitudes.
Protected classifications: we may collect some information that is considered a protected classification under California/federal law, including your gender, date of birth, and marital status.
16- Sales and sharing
We do not disclose personal information to third parties in exchange for monetary compensation, we may “share” (when legally possible and after getting the prior authorizations): (i) identifiers, usage data, customer records, commercial information and profiles with our affiliates and subsidiary companies (e.g., so that they may improve or enhance their own records and for other purposes); and (ii) identifiers, usage data and commercial information to ad networks, social media platforms and data analytics providers (e.g., in order to improve and measure our ad and marketing campaigns). We do not sell or share sensitive personal information, nor do we sell or share any personal information about individuals who we know are under sixteen (16) years old.
17- Sources of personal information
In general, we may collect the categories of personal information identified in the Section 15. Categories of Personal Information from the following categories of sources:
- Directly from the individual
- Advertising networks
- Data analytics providers
- Social networks
- Internet service providers
- Operating systems and platforms
- Government entities
- Data brokers
18- Purposes of Collection, Use and Disclosure
As described in more detail in Section 3. Use and Processing of Personal Information and Section 4. Disclosures of Personal Information, we collect, use, disclose and otherwise process personal information (including sensitive personal information) for the following business or commercial purposes or as otherwise directed or consented to by you:
- Providing support and services
- Analyzing and improving our business
- Personalizing content and experiences
- Advertising, marketing and
- promotional purposes
- Securing and protecting our business
- Defending our legal rights
- Planning and facilitating business transactions
- Auditing, reporting, corporate governance, and internal operations
- Complying with legal obligations
19- Sensitive Personal Information
We do not collect, use or disclose of sensitive personal information from the use or the Services.
20- Contact Us
Any questions, inquiries, complaints, and requests related to this Privacy Policy can be directed to us by email at privacy@www.axefinance.com or by mail at:
Axe Finance
96 Kensington High Street, London W8 4SG
+44 (0)20 3640 8683
